The Great Gatsby Fantastic Movie - Free Essay Example

Sample details Pages: 5 Words: 1358 Downloads: 1 Date added: 2019/03/26 Category Literature Essay Level High school Tags: The Great Gatsby Essay Did you like this example? The Great Gatsby is one of the most impressive novels of all time. This novel is written by the famous author: F. Scott Fitzgerald in 1923. Don’t waste time! Our writers will create an original "The Great Gatsby Fantastic Movie" essay for you Create order The readers can not describe how meaningful this novel is. The Great Gatsby is a story told by Nick Carraway, who is Gatsbys neighbor. This famous novel is made into a movie which is released in 2013 by Bar Luhrmann. Most of setting and plot are taken from the novel. Although the movie and the novel are absolutely similar in remarkable events such as the party, death, and funeral scene, the movie has many differences from the book to depict effectively the messages that Fitzgerald was trying to show the readers. Some of the three major differences between the movie and the novel are the party description, Gatsbys death depiction, and Gatsbys funeral scene. The Gatsbys parties in the novel and the movie are depicted with magnificence and luxurious. The movie shows many things at the party as they are portrayed in the novel. Crates of fresh oranges and lemons, Gatsbys swimming pool, royal cars, liquors, bright lights, the crowd, the bustling atmosphere, and celebrities in the entertainment industry are clearly described in the novel and the movie. In both, the parties are large, but the party in the novel seems classical, and it actually is the 1920s style. By a seven oclock the orchestra has arrived, no thin five piece affair, but a whole pitful or oboes and trombones and saxophones and viols and cornets and piccolos, and low and high drums. ( Pg. 40) These musical instruments are commonly used in 1920 s. On the other hand, in the movie, the parties are more modern than the party in the novel. The atmosphere seems bustier than the atmosphere in the novel because the rap and the pop music are played during the party. Furthermore, the mov ie demonstrates modern dance. Actually, the splendor and luxury of the extravagant parties are shown more clearly in the movie of Bar Luhrmann. Gatsby spends most of his life to get Daisys attention and chase for her love. These extravagant and luxurious parties are celebrated for getting Daisys attention. He spends his money just to get Daisys love. Actually, he will do everything to achieve his goal which is to reunite with Daisy. With Gatsby, Daisy is the most valuable treasures in his life. When Daisy drives and kills Myrtle, Gatsby is even willing to sacrifice himself for Daisy by taking all the responsibility and blame. Thats the reason why Wilson Myrtles husband thinks Gatsby is the one who kills his wife. Gatsby then is shot by Wilson. Gatsbys death is portrayed sadly in both the novel and in the movie. In both, Gatsby is waiting for Daisys call and decides to go swim. However, there are few differences between the movie and the novels scene. In the novel, the author writes, Gatsby shouldered the mattress and started for the poolhe must have looked up at an unfamiliar sky through frightening leaves and shivered as h e found what a grotesque thing a rose is and how raw the sunlight was upon the scarcely created grass. The Chauffeur heard the shots.( Pg. 161) Gatsby is shot by Wilson Myrtles Husband while he is floating in the water, lying on an air mattress in the pool, looking up in the sky. Of course, plan to run away with Daisy is always in his head. Gatsbys death scene in the movie is actually different from Gatsbys death scene in the novel. In the movie, Gatsby is in swimwear, and he is still waiting for Daisys call. He dives into the pool and swims. After hearing the phone ring, he is climbing out of the pool. He looks at the phones, smiles, and thinks Daisy is calling him for the plan running away with him. Moreover, he also thinks he almost achieves his goals: run away and stay with Daisy forever. Unfortunately, when he gets out of the pool, Wilson carries a gun and shoots Gatsby from behind. Although this shot is surprised and hurt, Gatsby still has a smile on his face. Honestly, no words can describe how Gatsby loves Daisy because when he gets shot, he still whispers Daisy to himself before falling backward into the pool, and dead. He always thinks about Daisy. Furthermore, Daisy word is always important to him, and her name always appears in his mind and occupies his heart. Gatsbys death is not only a sad ending but also represents the ugly side of the American Dream. Gatsby does everything include the illegal things to get money, attention, reputation to serve for his own purpose and desire which is Daisys attention and love. He spends most of his life to love Daisy and what does Gatsby receive? The answer is nothing and maybe the only thing he receives is the loneliness at his funeral. The Gatsbys funeral also represents the decline of the American Dream. His funeral is clearly described in the novel and the movie. In both the movie and the novel, his funeral is a situation that nobody wants it to happen. It is so upset and alone. The novel and the movie both describes Gatsbys funeral as a disappointing and sad scene. In both, the funeral is portrayed in the sad atmosphere. Nick, Gatsbys old sport and best friend tries to call everyone in the town to announce about Gatsbys death. Especially, he tries to call Gatsbys close friends who he expects to attend Gatsbys funeral. However, nobody actually cares about his funeral. They are just willing to attend his parties, but when he passes away, no one wants to attend his funeral. Daisy, the one who Gatsby loves and sacrifices his life, is also out of town and leaves him alone in his funeral with no messages. She runs away for goods with her husband. Meyer Wolfshiem, Gatsby best friend in his work, also does not show up with a good reason even though they have a really close working relationship. All he has in his funeral is the emptiness, loneliness, and quietness as Nick Carraway sadly says, Nobody came. ( Pg. 174) In the novel, fortunately, his funeral still has t he presence of his dad (Henry C. Gatz), Owl eyes, a few servants, the minister, and Nick. They still respect Gatsby and care about him. Otherwise, Gatsbys funeral in the movie is depicted without any attendance except Nick. This scene in the movie is sadder than the novel. He is alone in his mansion and lying on the coffin. In the movie, there is only Nick goes to his funeral but not a single one of many people who attended and enjoyed Gatsbys parties spend their little time to attend his funeral. Those people just use his wealth drowning in wasted parties. This makes Gatsbys funeral becomes more miserable. His funeral scene completely contrasts to his extravagant parties scene. There is only the loneliness and emptiness in his funeral instead of the bustling atmosphere, the loud laughing, the melodious music. He has no real friends accept Nick. In conclusion, the party description, Gatsbys death scene, and Gatsbys funeral scene are described so differently in both versions to touch the audiences heart. There are still similarities in the novel and the movie. However, the differences between the two versions help the readers understand more about Gatsbys lonely life, and emphasize the decline of the American dream. It represents the ugly side of the American Dream as it is proven by Gatsby. He always pursues his dream to become a wealthy and luxurious man just to serve his own desire and personal purpose. Although he gives his love for Daisy, she doesnt attend his funeral and goes away with her family. The audiences are sympathetic for Gatsby who celebrates all luxurious parties, and spends most of his life for loving Daisy and sacrificing for his love, and the loneliness is all he receives from that. Both versions of the Great Gatsby give one valuable life lessons showing that money cant buy love and real friendship as the American Dream is eventually unattainable.

Social Media And Its Effects On Society Essay - 881 Words

CHANGE ME OMFG CHANGE ME PLEASE Jergenson, a social media enthusiast, shares his ideas about how people live in constant â€Å"digital dualism† (129) a term coined by the author himself, which is â€Å"the habit of viewing the online and offline as largely distinct,† (129).However, Jergenson argues that being either â€Å"online† or â€Å"offline† doesn’t really exist anymore, that people are perpetually connected even if it’s indirectly. The once separate â€Å"on† and â€Å"off† modes people used to have diminished as social media and technology have embedded themselves into our lives, into our â€Å"source code,† (126). Jergenson argues very strongly that even though people may think they have disconnected from Facebook, Twitter, Instagram, and every form of social media and technology, they are still connected in an indirect fashion. Jergenson shares his experiences of seeing many groups playing a game while out to dinner where the first one to chec k their phone pays the tab. He exclaims how people â€Å"boast about their self control over not checking their device, and the table usually reaches a self congratulatory consensus,† because everyone is remaining â€Å"disconnected,† yet we are indirectly connecting ourselves even more. â€Å"How proud of ourselves we are for fighting against the long reach of mobile and social technologies,† (128) Jergenson claims as people pat themselves on the back for not checking the continuously expanding list of social media applications, and we become more and more satisfied as weShow MoreRelatedSocial Media And Its Effects On Society1597 Words   |  7 PagesSociety Crumbles into Smithereens One Post at a Time You are walking out of the new Star Wars movie, posting about how superb it was, when suddenly you are swooped up and thrown in the back of a vehicle. No one would have thought posting about how you were there earlier would provoke such a situation. After all, social networking is â€Å"safe† and â€Å"friendly.† Now, social media is defined as â€Å"A form of electric communication through which users create online communities to share information,† accordingRead MoreSocial Media And Its Effect On Society1711 Words   |  7 Pagesinfluence usually are not the first words you would expect to come to mind when thinking about the term â€Å"social media,† yet with a little digging you will soon realize it could be the perfect description. Social media can be defined as forms of electronic communication through which users create online communities to share information, ideas, personal messages and other content. 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The Social Media Handbook defines social media as â€Å"networked information services designed to support in-depth interaction, community formation, collaborative opportunities and collaborative work† (Hunsinger, 2014 p.1). Having an account or profile on these sites is more than a social norm; it is a requirementRead MoreSocial Media And Its Effects On Society1359 Words   |  6 PagesPeople may say social media is good for you but is it really? Everyday, everywhere I always see people on social media calling people bad names, not being able to communicate face to face with each other. Social media, social media, social media†¦ oh what is has done to the world, so many students grades have dropped, criminals PROMOTE crimes. Ultimately, what is at stake here is social media will one day take over the world. 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It appears that society has not only accepted this standard, but has increasingly encouraged a more sexualized representation of the female body. Social media is an informational highway about what is accepted by the larger society and inferred by the individualsRead MoreThe Effects Of Social Media On Society Essay1644 Words   |  7 PagesSocial media has become prominent parts of life for many young people today. Most people engage with social media without stopping to think what the effects are on our lives, whether positive or negative. Are we as a society becoming more concerned with Facebook friends than we are with the people we interact with face-to-face in our daily lives? What will the longterm effects of today s social media use be? There are many positive aspects, but there are equally as many dangers that come withRead MoreSocial Media And Its Effect On Society1151 Words   |  5 PagesSocial Media The Workplaces’ Largest Enemy Being employed means that an individual will in most cases have coworkers and bosses; the environment shared between the employees is known as the workplace. In the time before technology, people being fired from their jobs was not an unheard of situation. The difference now is people are being terminated from their jobs because of something they posted on social media. If this was not the case, it would set a precedent that posting inappropriate or hurtfulRead MoreSocial Media And Its Effects On Society Essay1396 Words   |  6 PagesIn our modern world, the use of social media is overwhelming and second nature due to the availability. Several people all around the world possess some form of an electronic device that is capable of accessing social media, rather it be Facebook, Twitter, Snapchat, Instagram, and many more. â€Å"Technology’s rampant popularization over the past decade in terms of social media has meant that texting, Facebook, and Twitter have inevitable take n over as the most efficient ways of communicating with each

In what ways were drama techniques and effects used Free Essays

We came across many problems with the staging of our production because we had different ideas we wanted to communicate. Firstly we wanted to create the idea of a circus by using Theatre in the round however there were more cons than pros and although this helped create an image of the circus the room was too small which would limit the audience we had. Also, it would be challenging because we would have to perform to both sides which would limit how we acted in the scene. We will write a custom essay sample on In what ways were drama techniques and effects used? or any similar topic only for you Order Now After trying out different styles of staging we decided on having the audience end on this helped increase the size of the audience and made it simple for us the actors because we only had to perform to the front. We also decided on having an apron through the middle because it helped us get on and off and were an extra exit when needed to leave the stage but was also good to get close to the audience and interact with them more. The set of our production was simple because we had limited equipment but also we wanted to keep it simple because it meant as a group we would have to work harder to create the illusion and let the audience use their imagination. We used basic props as well because there were numerous scenes so it was difficult to take them on and off. We decided on a few scenes were props were necessary e.g. clown scenes and Punch and Judy we found that we needed props in Punch and Judy because they help the storyline and create the characters, props helped make Punch and Judy look more like a cartoon and helped make it humorous because we exaggerated the size of the props e.g. Punch had a huge cigarette. We wanted to put a modern spin on Punch and Judy while sticking to the original storyline and the props are what help the audience to familiarize with it. In general we used physical theatre techniques meaning most scene had no or very little speech. This meant we had to show messages through symbolic movement. Our body movements and facial expressions helped convey the message to the audience. For example in The Mirror Scene we had to show the difference between two characters without speaking so we used exaggerated faces and movements to express the emotion of the piece. We used lighting and sound throughout the production to convey the atmosphere and emotion of the piece. In the first scene we wanted to make the audience feel the excitement and thrill that a circus usually gives, so we used lots of different coloured flashing lights to give the idea of a circus and also disorientate the audience. The sound we chose was slightly strange sounding, we wanted to show that this wouldn’t be a typical circus and give the impression something scary was going to happen. Another sound we used was a drumming sound to crate the idea of panic and chase with flashing bright lights to disorientate the audience again. For the end scenes we wanted to show a contrast between the emotions of the first half of the play were we symbolised in one scene love with soft pink lighting and classical music with the darkness of the second half. During the freaks scene we tried out different sounds however decided that we would make the noises and overlap each other, making it distorted. This meant the noise wouldn’t be clear and keeping the lighting dark and too a minimal with just one single light on helped create an uneasy atmosphere and keep the audience on their toes. How to cite In what ways were drama techniques and effects used?, Papers

Strategic Resource Management In Mcdonalds Global Perspectives

Question: Describe about the Strategic Resource Management In Mcdonalds? Answer: Introduction: Be it a physical resource, human resource, time, funding and technology fusing all types of resource together for the achievement of organisations objectives is the key function of strategic resource management. As commented by Armstrong (2012, p- 14), at the heart of this function there is efficient and effective planning and distribution of resources according to the organisations needs. Effective resource management results into resource utilisation, waste reduction and yielding of high organisational productivity. For working with McDonalds (UK), the learner has an easy access to the information required for conducting the investigation. McDonalds is a chain of fast food restaurants that operate throughout the world. In the UK, the organisation started operating in 1975 (What makes McDonald's, 2015) Activity 1- Human Resource Management Objectives of McDonalds and Contributions of Human Resource Management (HRM) in achieving the Objectives: The corporate objectives of McDonalds are as follow- To become customers favourite place to eat To maintain consistent profit for the shareholders To foster and nurture a motivating environment for employee development To maintain high standard of ethics and give back to the community (Refer to appendix 1 for further information) As opined by Lawler (2008, p- 353), in contemporary business, the management focus hangs on ROI. Therefore, it is very important that HRM is geared to the effective utilisation of the workforce in realising the business objectives and objectives. In McDonald's, the HRM plays a very important role in achieving the objectives of the organisation. The nature of HRM of the organisation needs to be analysed for understanding its contribution in objectives achievement. In accordance with Hope-Haileyet al. (2005, p- 61), effective HRM employs performance-oriented pay, profit sharing and attitude survey in motivating the workforce to achieve organisational objectives. In McDonald's, HRM uses a variable pay for motivating employees to achieve their individual targets. Employees are provided with incentives in case better performance regarding sales. In addition, various rewards such as home telephone bill assistance, life assurance cover, pension, and company car (McDonald's UK, 2015) are off ered to the employees for generating a strong sense of responsibility. It clarifies the HRM exercises, models of HRM, viability of hierarchical goals, execution observing of McDonald's restaurant. The HR of any association is an essential asset that is the direct joined between the workforce's nature and extreme objectives. It likewise shows us what is the utilization of human asset administration and how can it work in the organization. Critical Evaluation of the Roles of HRM in McDonalds: The role of HRM in an organisation has been evolving since it first originated. Earlier the role of HRM was only to maintain records of employee information. Now, the role of HRM includes Performance Management, resource planning and employee relations (Bjorkman and Stahl, 2010, p- 56). In McDonalds, HRM guarantees ROI (Return on Investment) by performing the following roles- Roles Played by HRM in McDonalds Performance Management Recruitment and selection Pay and compensation Career development Employee retention Tracking work hours Training and development Employee welfare Table 1: Roles Played by HRM in McDonalds (Source: Created by the Learner) Figure 1: Karen Legge Model of HRM (Source: Becker and Huselid, 2009, p- 921) In accordance with the Karen Legge Model of HRM, there are two types of HR managers- Conformist innovators and Deviant innovators (Becker et al. 2009, p- 923). The first type of managers always tends to put effort in achieving the organisational goals and objectives. The other type of managers always tries to propose and obtain support for a different set of organisational objectives (Boxall and Purcell, 2007, p- 189). In McDonalds, the HR managers can be considered as conformist innovators, as they always try to achieve McDonalds objectives by performing HR functions. In this organisation, the goals of the HR department are always aligned with the organisational goals and objectives, so that the corporate goals and objectives of McDonalds can be easily achieved. HRM is the general population administration capacity where a hierarchical function is satisfied and concentrates on the issues identified with individuals. Those issues are as: instance pay, execution management, association advancement, security, advantages, worker inspiration, correspondence, organization, preparing and, and so forth. Control within McDonald's is just not attained by the direct supervision, machines, physical layout of restaurant as well as detailed prescription of the rules and regulations but also via proper recruitment policy. Even unskilled labors here have little power to interrupt efficiency of operation through withdrawing the co-operation from production procedures, disrupting process otherwise through simply leaving the firm. Staffs here are also allowed to submit to the power of employer, yet are always probable to retain very strong interest within use of their workers. Advantages and Disadvantages: Advantages- Flexible work hours- Flexible work hours and good amount of motivation by the managers make the staffs of the firm feel at home and thus they are capable of supplying their best to the organization. Team building- HRM policy and strategies at McDonalds enables team building and also insists the employees to remain loyal to the firm. Innovation and assessment- Strategic vision of the firm influences creation as well as evaluation of the HR policies and human resource management of this firm helps in monitoring its progress towards attaining the desired aim and goal in the strategic plan as these plan lie upon the people working within the firm. The HR management system of the firm is overall an efficient one except some cons that are mentioned below. Disadvantages- Privacy- A major con of the firms HR management scheme is that it enhances the capability of the breaches in privacy of its staffs, management and also business officials No realistic data can be drawn- The HR management scheme at McDonalds is effective in choosing staffs for some particular posts or for advancements on basis of performance scores as well as some other information. Moreover, when human factor is removed like while analysing staff talent, the system at time reveal high score in sales, new accounts and marketing efforts but does not reveals a staffs habit or his/her performance Evaluation of Recruitment and Retention Strategies in McDonalds: As per Hope Haileyet al. (2005, p- 51), methods used for recruiting employees can be either you find us or we find you. In the first method, organisations communicate about vacancies through their corporate websites, newspapers or other public channels. This is a very common method of recruitment. In McDonalds, for recruiting employees for the restaurants, this strategy is followed (refer to appendix 2). Such job advertisements attract many candidates, and HR managers have to work hard for selecting pick qualified candidates. As McDonalds is a well-renowned organisation, it can be easily assumed that the HR managers have to spend a considerable amount of time for recruitment. As argued by Lawler (2008, p- 363), this strategy is not at all effective in case of urgent recruitment. For recruiting in important positions such as top managers, we find you strategy is followed. The organisation identifies top achievers and reaches them. This is effective because this strategy is less time-c onsuming, more concentrated and reduces number of applicants. For retaining strong performers, McDonalds offer a number of benefits to the employees. Both the part-time employees and full-time employees enjoy such benefits (refer to appendix 3). Attractive rewards and benefits to the employees have facilitated the HR department in McDonalds to retain strong performers. The major success of McDonald is totally dependent on quality of the production that is makes and its link with excellence of the services that it provides to worthy users.At McDonald's, employees are considered as most vital part of the firm. The firm treats its staffs as the most important part of the firm. They also provide best employment skills and experience for all of their employees for to attain their goal and aim of supplying their customers, world's best and quick-service food restaurant experience. The firm strives to anyhow recruit best, hire best, and retain them for longer time through providing them the best place of work (Blythe, 2006). Commitment towards their workers also is shaped upon simple fact that the firm values the staffs, their growths as well as their contributions. This is the organization which strives to attain success through actions of staffs day to day. Number of staffs leaving per year is equal to the number of staffs joining per year- McDonalds is actually one of the best food chains in the globe and has vast quantity of staffs working for the firm. The count of members leaving each year is almost equal to the people recruited same year. This not just enhances the recruitment and selection cost rather even spoils the general reputation because of which people dislike to work for and in McDonalds outlets. Some staffs feel burdened- Because of recession few staffs cannot even afford to leave the existing job and this makes their job a burden on them and rather than enjoying they become careless towards their work and later result in efficient and ineffective carry outs. The firm thus needs to motivate its staffs at this point of time and try to enable them to work more efficiently for the firm. Long way to go in HRM- A feeling of love and care must be developed by the supervisors and managers in the minds of lower level staffs. And thus the firm has yet long way to go for attainment of better HR system. Recommendations such as treating staffs as customers; and encouraging novel ideas as well as initiatives, involving staffs in the decision making, particularly those which directly impact them, providing the staffs with the sense of the ownership in all their work and restaurant, giving staffs a proper chance to develop and grow as well as learn new knowledge and skills, taking proper time to hold regular team meetings plus organize exterior activities, identifying, rewarding as well as promoting staffs based on individual performance plus sense of good security could definitely reduce turnover rate. All these recommendations might take some time to implement yet in reality could bring a very positive change within the race of the competition. Critical Assessment of the Techniques Used for Employee Development in McDonalds: In McDonalds, the most used techniques for employee development are as follow- Technical trainings Mentoring programs Job rotations Leadership trainings Formal career mentoring Interpersonal skill trainings In McDonalds, employee development is aligned with organisational development. In initial training, employees are informed about the organisation standards and expectations. After that, employees are provided with structured training in all of the business areas. In this organisation, employees are facilitated to open their own restaurants and earn a lucrative sum of money (McDonalds UK, 2015). Employees are also provided with management training. The firm also provides proper training to its staffs whenever something new is brought in the firm and also makes them understand the facts and details of the novel technology and tools in use. This training at the McDonald's is kept extremely structured. The internal recruitment process is also designed to attain advantage of the existing staffs and give them a chance to enhance their career. Primary workers actually are first given the essential crew training and then others are focused on. Each phase of staff development helps crew members to attain training with skills becoming extra complex as well as generalized. Planning for the human resource in the firm is also related to variety of functions like recruiting, empowerment, utilization services, selection, motivation, compensation, training, development and promotion as well as retirement. The main and leading function of the management of human resource is to control plus manage as well as utilize human resource efficiently ( Gould, 2010). For more information refer to appendix 4 Contribution of the Above-discussed Techniques in Employee Engagement: As per Budhwar and Debrah (2009, p- 514), an employee can be engaged, if he or she is both intellectually and emotionally committed in the achievement of the organisation mission, vision and objectives. An employee is less likely to hesitate for leaving an organisation, if he or she is not provided with career growth and self-development opportunities. As analysed in the previous section, employees in McDonalds are provided with excellent self-development and career growth opportunities. These opportunities play a significant role in increasing employee engagement in the organisation. As argued by Brewster and Harris (2009, p- 964), in an organisation, where development and learning becomes a common and expected norm, it fails to have expected impact on employee engagement. In a country, where the employment rate is very high, the impact of employee development opportunities on employee engagement becomes lower. The present unemployment rate in the UK is lower than past statistics. T he current unemployment rate in the country is 5.8% (BBC News, 2015). It implies that though McDonalds invests in employee development, it will not have an expected impact on the employee engagement. Moreover, this is not a new practice in McDonalds. Employees have become accustomed to it. Therefore, in order to have increased employee engagement, the organisation needs to invest more in employee development programs. HR planning is worried about getting the right individuals, utilizing them superbly, and preparing and creating them to accomplish the McDonald's objectives. McDonald's starting points and destinations are effective. Individuals utilizing are to distinguish flawlessly and compelling route and to recognize any issue that are prone to happen, (for example, enrolling the best applicants) and after that getting with the appropriate adaptation. Human Resource Planning (HRP) is the procedure of guaranteeing an association has the right staff at the opportune time, with the right aptitudes and capacities in the perfect place. The points of HRP are to: Make the best utilization of HR Anticipate the issues with surplus staff Develop a very much prepared and adaptable specialists Reduction association's reliance on outside enlistment offices Strategic Analysis for HRM in Context of Achievement of Organisational Strategy: The first strategy that must be employed in HRM for achieving organisational strategy is that the HR department in McDonalds must align employee competencies with the career development plan and job requirements. For doing this, the HR department can follow competency-based approach to recruiting employees. By doing this, they will be able to align the competencies of the employees with the organisational requirements. The second strategy is working as a strategic business partner. As commented by Budhwar and Debrah (2009, p- 501), in a knowledge economy, the strategy of an organisation must be closely associated with its human talent. It is of utmost importance that the HR department of McDonalds is deeply involved in strategy making and implementation. Appraisal of the Processes of Planning Used in McDonalds: Decisions for planning human resource requirements are based on the organisation business plan for a certain period (Arthur, 2012, p- 647). Planning requirements in McDonalds include reshuffling of job functions, downsize and open doors to recruitment. Every planning requirement aims to increase the organisational efficiency. The phases involved in human resource planning in McDonalds are identification of the size and skill requirements for the future, determination of the availability of strong performers to fill in higher positions in the future and designing of particular course of action for ensuring right sized human resources with right skills. This is an effective planning process, as with the help of such planning; HR requirements for future to achieve business goals can be identified. Like every single different business, for a day to day operations, McDonald's need the help of a staff. All the essential number of personnel in McDonald's satisfies a critical part of its fun ctioning. Without complex innovation, McDonald's would not be effective, for setting up appropriately individual are mindful. The director of McDonald's does not choose the potential workers incautious way. He does not coordinate against the capacity of post that implies who are unacceptable. It can make various issue, for instance Poor profitability levels No beloved sentiment among staff Work disappointment High non-appearance levels Client gripes Rejection Substitution For the interest of work, McDonald's examination it is feasible arrangements and appraisal the levels of action inside McDonald's. Accordingly, they can foresee that the association has a right number of the potential worker with the sound quality. The outer work business sector is critical for any organization in light of it can make up to potential representatives, locally, provincially, who have the right abilities and capability fundamental whenever. For McDonald's, neighbourhood unemployment figures are imperative who give the general's sign work accessibility needed around then. Likewise, HR arranging of McDonald's incorporates looking at how work is sorted out inside of a business or an association. Activity 2- Physical Resource Management Physical Resources Required for Achieving the Objectives of McDonalds: Objectives Physical Resources To become customers favourite place to eat Restaurants, fittings and furniture, modern cooking and storing facilities, entertaining facilities To maintain consistent profit for the shareholders Restaurants, fittings and furniture, modern cooking and storing facilities, entertaining facilities To foster and nurture a motivating environment for employee development Office building, employee facilities To maintain high standard of ethics and give back to the community Not applicable Table 2: Physical Resources for Achieving McDonalds Objectives (Source: Created by the Learner) Apart from human resources, physical resources also contribute to the achievement of business objectives. As physical resources play an important part in the achievement of corporate objectives, management of the physical resources is of great importance in an organisation (Barker and Chitty, 2009, p-65). McDonalds is not an exception to this. As shown above, for the achievement of most of the business objectives of McDonalds, it requires certain objectives. Customer satisfaction is one of the key goals of the organisation and one of its objectives is to become customers favourite place to eat. In order to achieve these goal and objective, the organisation needs sufficient number of restaurants at many places throughout the country. In the UK, McDonalds have around 1200 restaurants. Availability of the restaurants is effective to make a special position in customers mind. In the country, there is strong competition in the fast food industry due to the existence of many players. In or der to beat the competition, McDonalds requires sufficient number of restaurants with modern cooking and storing equipments, attractive decor and entertainment facilities. Most of the restaurants of McDonalds fulfil this need. These physical resources not only generate high customer satisfaction but also generate profit for the customers. Facilities provided to the employees such as company car, attractive office building and resting place are effective in achieving the objective of employee development. McDonald has basic focus on the key areas for operations that are the effectiveness, calculability as well as preventability. Even machines in the firm play a vital role as machines perform in very consistent plus better manner as compared to human and even they help in getting uniform quality plus services to supply proper customer satisfaction. The firm values all its physical resources and regular checks are organized in the firm to check updating of all the machines and tools. The objective of such facet is to provide the decision process, as well as Performance Management scheme, and reward system. Physical resources within McDonalds include restaurant locations that are several buildings. These restaurants are equipped with latest cooking as well as storing equipment and tools. The firm has facility of the Play Place intended to students and also has a television (Johnson, Robison and Goodman, 1997). Critical Evaluation of the Role of Physical Resource Management within McDonalds and Appraisal of Processes Used for Planning Physical Resource Requirements in McDonalds: As identified above, without physical resource, it is not possible to run McDonalds. None of the organisations can run without physical resources, but in restaurants, the role of physical resource becomes more important, as customers have an easy access to the restaurants and its physical resources such as furniture and decor. The organisation can hardly generate employee satisfaction without an attractive restaurant environment and the restaurant environment can be made attractive with the help of certain physical resources such as comfortable and cosy furniture, attractive decor with the use of light, paintings, decorative plants etc. For serving premium quality foods to the customers, physical resources such as modern cooking and storing equipment are of great importance. Entertaining facilities such as free Wi-Fi, television, music systems and indoor games are important in generating customer satisfaction. In McDonalds, requests for increasing physical resources are always guided by management approvals, policies and budget and these are generally backed up by justification. The organisation frequently opens new restaurants in various parts of the country. Decisions of opening new restaurants are always approved by the management committee. For searching good locations for restaurants, the organisation can contact external agents and consultants. The firm is also concerned about all its resources, be it human or physical or even financial one. The firm also keeps proper check on all financing activities. Also McDonald's is now working with about two banks named CIMB plus May Bank that take care of financial activities of the firm inside as well as outside the nation and even supplies short-run loans to McDonalds. The firm also has a concern for knowledge management, and it is primarily implemented within McDonald's management system. The main essence of the systematization of skill plus knowledge is also followed by each outlet of the firm with a properly detailed deposit of the rules. Thus, operating practices also has become a part of each employee in the firm. (Lamb, Hair and McDaniel, 2002). Salaman depicts that there exists two major theories underlying ideas of the performance and knowledge management and they are: The goal-setting theory- this was given by scholar named Edwin Locke and it suggests that individual goals and aims established by the employee also play a vital role in motivating the person for better performance. Expectancy theory- was given by scholar named Victor Vroom and the theory is actually based on hypothesis that people adjust their behaviour in firm on basis of the probable satisfaction of all the valued aims and goals that are set by them. Performance Evaluation and Effective Solutions to the Manager to Improve the Current Situation For the effective practices of individuals administration, "Performance Management" is an all-encompassing procedure which uniting numerous components of the authoritative capacity. It incorporates specific learning and advancement and gives an outline of representative status. "Performance Management" is setting up a society where individual and gatherings get obligation regarding the nonstop improvement of business procedure and their particular commitments, ability, and conduct. "Performance Management" speaks the truth interrelationships and enhancing the nature of the relationship in the middle of director and individual, in the middle of supervisor and groups, between individuals from groups, and so on. In this way, McDonald's trust that it is a joint procedure, not an erratic occasion, not simply supervisors, apply to all representatives. In this manner, McDonald's business administrator can make clear what they anticipate individual and groups to do. For instance, how they ought to be overseen and what they have to carry out their occupations. McDonald's takes after the continuous "Performance Management" for representatives. For instance, setting objectives, observing the representative's achievement of those prods, contributing criticism with the employee's, assessing the worker's execution, remunerating execution or terminating the worker. "Performance Management" incorporates regular exercises to build up authoritative expects to accomplish those urge all the more adequately and productively. McDonald's trust that the best way to deal with finish "esteem for cash" is to screen the execution levels of staff and need to decrease inefficient activities. By checking change, departmental administrators or business supervisors can survey the productivity of representatives and figure out which ones are meeting the terms of their assertion and adding to McDonald's prosperity. McDonald's checking is the nature of work being created that is one of the components and the effectiveness levels inside of divisions. Representative's execution helps the chief to know how they have been showing signs of improvement in their business with the workers. For the future, it is a worker guide that expands work fulfilment. McDonald's surmise that it can help to add to their ability pool, bolster potential appraisal and progression arranging. The work which is offered by McDonald's might have few positive elements, yet workers generally choose employment at this firm in context of having some other attractive choices. Almost regardless of what staffs think of work itself, working at McDonald's can also be said as offering advantages for few staffs who like and demand flexible hours as well as are engaged within other activities as well as responsibilities. For such marginalization in labor market that have some chances of getting job elsewhere, McDonald's also offers extra needed work. Moreover, the staffs dependence upon McDonald's and their propensity to see employment as the short-run strategy also makes them very much vulnerable to the management manipulation. Such staffs with minimum interest just leave if anyhow they never like it, plus this is also clearly reflected within high labor turnover. Possibly they actually are attracted by mix of some fairly secure employment and familiar surroundings built by some highly paternalistic loom towards management and many employees of same age or similar temperament. Activity 3- Marketing Investigation about the Role of Marketing Activities in the Achievement of McDonalds Objectives: Figure 2: Role of Marketing Activities in Achieving McDonalds Objectives (Source: Created by the Learner) As identified above, generating high employee satisfaction is one of the key objectives of McDonalds. Generating consistent profit for the shareholders is another important objective of McDonalds. None of these objectives can be achieved without effective marketing activities. The roles played by the marketing activities in achieving McDonalds Objectives are as follow- Integration- Integration is one of the marketing roles in McDonalds. As the responsibility of determining organisational success does not depend only on marketing activities, marketing plays the role of integrating other departments for ensuring organisational success. In McDonalds, one of the main focus of marketing activities is research and analysis of the market trend, competition and change in customer needs. The other departments work as per the findings of the research. Managerial Role- One of the roles played by marketing in McDonalds is to make aggressive market plans for the achievement of the organisational objective. The marketing department in McDonalds makes effective market plan and implement those plans. Investment appraisal conducted by the marketing department of the organisation facilitates the organisation to understand the scope of investment. Competitive Advantage- The role of strategy formulation is also played by marketing activities. By conducting environmental scanning, identifying opportunities and threats in the external environment, marketing helps McDonalds to formulate effective business strategies. Marketing mix: McDonalds today has become the worlds best known brand for the marketing strategy that it has. McDonalds also is constantly building its novel brand through listening all the recommendations and suggestions that come from its customers plus through recognizing several steps within business marketing. The 7ps for marketing are manipulated to ensemble the requirements of marketing plus environment (Mathis and Jackson, 2003). Product: McDonalds constantly tries to offer the customers with full menu with vast quantity of the choices that people and chose from. The firm emphasizes totally upon development of a new menu each day and also specialized within some from the list. The firm has a very vast number of paths where the firm spends its money. Market research of the firm also establishes for it all the specific needs and wants of people and the firm knows how to fulfil them all. The firm even adjusts with changing needs and demands. The form of the marketing undertaken as well as amount invested actually varies, depending on stage that the product has till date reached. Like launch of any new item involves advertisements on televisions and billboards. Few of the McDonald's options now are growing in popularity. Source: (One, 2015) Price: McDonald's common pricing policy is actually followed for all its products in market segment. The firm provides products within very affordable price. Price is a factor that decides target customers. The firm, has till date been using price strategy named Going rate pricing, which is all about selling at average price and the most average cost in the entire fast-food market. For instance, the firm offers its buyers a hamburger otherwise cheeseburger at lowest price of some 1 euro! Price decision made by the firm undertakes all profit margins and also the probable pricing response of the rivals in the market. The pricing by the firm not just counts on the list price rather even includes discounts, financing and other choices like leasing. Promotion: Promotion also is general policy of McDonalds and through this its properly communicates with customers. It uses promotional activities like advertising, exhibition, sales promotion, public relation plus direct mail (McDonalds jumps on the CSR bandwagon, 2002). Promotion at McDonalds is the most vital element which the firm uses to enhance its entire competitiveness in front of the other strong brands, such as KFC and Burger King. Theoretically, besides utilizing traditional methods like advertising and sales, gifts, direct mail and also telemarketing, exhibitions otherwise TV and radio, cinema, or even social sites like facebook twitter, newspapers as well as magazines, the firm promotes their entire product line through using many athletes as well as celebrities. For example, their brand featured the nine Olympic as well as Paralympic Athletes upon cups plus packages during Olympics in the Beijing, in the year 2008. Another was the Marketing Campaign within Australia where custome rs were allowed to decide name of their own new burger. Source: (How communication affect motivation?, 2015) Place: McDonald's has located itself in all the prime location within almost big cities and also at big malls as well as near some residential area. McDonalds has placed its outlets in such a way that in USA it just takes 3 minutes to reach from home to a McDonalds outlet. The firm has tried its best to be in most easy reach of buyers. People: People are key asset for McDonald's. The firms staffs play very vital role in management of the decision making at the firm.The staffs in McDonalds also have a very standard uniform as well as focused and very prompt service to all its customers. The staffs in the firm are also treated very lovingly and firm care about its people as well Process: The firm has several different processes which includes the procedure of inventing novel equipment intended for cooking and also processes for using novel ways for packaging the food. Food manufacturing procedure at McDonalds also is totally transparent where whole process is very visible to customers. In fact, this firm also allows all its customers to see and judge hygienic standards within McDonalds outlets through permitting them to enter area where process actually takes place. The customers are invited to check the ingredients used in food. Customers are invited towards checking ingredients used within the food. Physical Evidence: The firm maintains full cleanliness, ecological friendly situation and also proper hygiene in all its restaurants. McDonalds focuses upon clean as well as hygienic interiors for is outlets plus even at same time interiors are also very attractive and fast food joint also maintains a good decorum at all its joints. The firm and its staffs are trained in a way that they are pleased if one can add their own points towards Marketing Mix of the firm. Critical Evaluation of Marketing Operations in McDonalds: Research and Analysis- Market research and analysis is one of the key marketing operations (Boulding et al. 2009, p- 924), as without marketing operations, an organisation cannot be aware of the competition, customer needs and wants and opportunities and threats. In McDonalds, research and analysis cover company analysis, customer analysis and competitor analysis. The aim of customer analysis is to scheme development for market segment. Detailed profiles for each of the market segment are created so that McDonalds can effectively reach the segments. For creating sustainable competitive advantage, the marketing department analyses core competencies of the organisation. In analysing competitor, profiles for each of the key competitors in terms of strengths, weaknesses, opportunities and threats are generated. Formulation of Marketing Strategies- The marketing department of McDonalds formulates effective marketing strategies for increasing the organisational revenue and profit. For doing this, information gained through marketing research and analysis are utilised. Marketing Planning and Implementation- Integrated marketing plans are developed the identification of strategies, target market, competitive information and company positioning. This includes the use of relevant techniques such as promotions and advertising. Finally, the results are monitoring and changes in the marketing plans are made as per the requirements. Appraisal of the Processes Used by McDonalds for Market Development: For market development, the organisation puts special attention to customer segmentation, development of integrated marketing plans, customer retention, rewarding the loyal customers, and monitoring competition. Aaker (2010, p- 547) opined that for effective development of the market focus should be both on the existing customers and the new customers. An organisation with a lack of focus on the present customers can hardly be successful in retaining its customers and achieve a strong market growth. Market development processes of McDonalds focus both on the retention of the existing customers and attraction of the new customers. This has been helping the organisation to increase its customer base significantly. McDonalds offers attractive rewards to the loyal customers. This help in convincing the customers about their values. When customers understand that the organisation puts positive effort in retaining them, they become emotionally attached to the organisation. On the other han d, the attracting new customers, each of the customer segments are focused with different strategies (Anderson and Vincze, 2008, p- 885). Activity 4- Information Systems Investigation about how Information System Management (ISM) contributes to the Achievement of McDonalds Objectives and Critical Evaluation of the Role of ISM: McDonalds actually is one amongst fast growing fast food chain within the globe. It has also developed an international recognition and a proper competitive advantage throughout the world. In McDonalds, the ISM, is greatly responsible for a large variety of connectivity and communications that increase organisational productivity. The hardware, software and IT components that comprise the IT asset of the organisation must be effectively protected. Information stored in IT systems should also be protected and used effectively (Mathieson, 2010, p- 231). Marketing data gathered by marketing researchers are stored in the IT systems that these data help the organisation to formulate effective marketing plans and strategies. As marketing data are of utmost importance to achieve organisations objectives, effective IT systems must be there so that responsible personnel can easily access the data (Gill, 2011, p- 236). The technology that firm implies relates to new paradigm for assessing the business performance as well as success of the firm (Mondy, Noe and Gowan, 2005). Today because of current advancements within the technology, the firm has developed proper computer as well as information technology scheme to manage operations that have now become the core competence of the McDonalds against all its competitors. McDonalds well understands that technology can actually be a vital competitive advantage alongside competitors if this is used resourcefully and correctly.By analyzing the operations of the McDonalds, it can be easily said that because of wide spread as well as diversity within operations of McDonalds, the firm needs a well complicated, complex as well as flexible interior computer database scheme and McDonalds has this at proper place. The diverse types of operating schemes that firm uses are Amiga, Windows, Acorn, Apollo, and Apple (O'Donnell, 2004). The firm selects its operating sy stem by depending on its competence, known excellence as well as compatibility with firms systems. Diverse categories of the operating systems within the firm are technology, licensing, ownership, usage and also working state. ISM facilitates McDonalds to identify its strengths and weaknesses through the generation of revenue reports, error rate reports, employee performance reports and other data. As commented by Kendall and Losee (2012, p- 109), feedbacks provided by customers are helpful in understanding the organisational performance in satisfying customer needs and wants. This directly helps in achieving the most important objectives of McDonalds (generation of customer satisfaction). IT systems used in the organisation store customer feedbacks. The roles played by ISM in achieving McDonalds objectives are as follow- Figure 3: Roles Played by ISM in Achieving McDonalds Objectives (Source: Created by the Learner) Appraisal of the Processes Used by McDonalds for Planning its IS Requirements: In McDonalds, the process of planning its IS requirements include system design, system analysis, programming, implementation, conversion, testing, production and maintenance. In planning the IS requirements, the organisation focuses on cost reduction, improvement of efficiency and faster communication (Swanson, 2014, p- 291). Cost associated with the adoption of a new IS is compared with the cost that can be saved for the implementation of the system. If the result is positive, then the management takes the decision in favour of the implementation of a new IS (Szajna, 2012, p- 154) Conclusion: Management of both tangible and intangible resources of an organisation is crucial for determining the success of an organisation. In this assignment, only the management of tangible resource by McDonalds is analysed. It shows that though the processes of managing human resources, physical resources, and marketing and information systems are quite effective in the organisation, there are scopes of improvement. By improving the strategic resource management, the organisation can generate more revenue and achieve its corporate objectives easily. 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